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Tokyo’s Newest and Hottest Kamikaze on Japanese Fashion

Japan Nakama
3 min readApr 25, 2021

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What happens when young Japanese women take styles from foreign countries and mix them with Harajuku Gyaru style? The Neo Gal. One of the Hottest & Newest fashion trends sweeping the streets of Tokyo.

The Old 1990’s “Gyaru” Style

By Beyond My Ken originally posted to Flickr as Glam, CC BY 2.0

What is the NEO GAL?

Also known as Neo-Gyaru ネオギャル in Japanese derives from English word Girl (Wow whatta’ Gal she was!). The Neo Gal trend originates from a fashion trend back in the 1900s called Gal, (Or Gyaru ャル). Gyaru style took the concepts from foreign fashion, mostly American, and put it on steroids! Taking the typical Florida/California beach babe style consisting of; Tanned skin, Ripped Jeans and dyed hair typically blond or brown hair and a lot of glamorous makeup.

Since it’s been a long time since the 1990s, a catch up to the new Western look was in order, this brought forth the Neo Gal.

How Neo Gal Style is put together

The style takes a mix of both foreign and Harajuku fashion trends as the Japanese and has made it their own style. Using bright lipstick, eyeliners and fashion accessories to stand out from the crowd. Hair colour comes in an array of Blue, Pink, Purple, Blonds and anything that makes you think ‘Neo Pop’! — Us Nakama…

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Japan Nakama
Japan Nakama

Written by Japan Nakama

Japan Nakama are a London based online publication that investigates and explores all aspects of Japanese Culture.

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