The J-Beauty Products You Need To Know About

For years there’s been a trend for Korean beauty (or K-beauty) products that sport a 10-step routine and aim for “glass skin” that’s so dewy and blemish-free it resembles, you guessed it, glass. It paved the way for Asian skincare and makeup to become so much more widely available in the UK market, and we took to the essences and sheet masks in a storm of selfies. In the last year, however, it’s J-beauty that’s taken centre stage.

Japanese brands feel more clinical and scientific in comparison. The heavyweights like DHC, SK-II and Shiseido have simple…