Japan in the 90s: Still Alive

Japan Nakama
6 min readMar 20, 2021

Japan often flexes its muscles as a tech-savvy nation with break-dancing robots and toilet/computer seats being the forefront of its technological advancements. It turns out, Japan in the 90s isn’t much different from today.

Japanese culture is rich with shrines and temples, complementing its unique history, but it doesn’t stop there. If you happened to land yourself an office gig in Japan, it might feel like a day out in history. Many offices haven’t changed from Japan in the 90s. Fax machines, old-school computers, and even software products like Windows 95 are still being used.

Spending the day strolling along Akihabara highstreets will give you a delightful dash of nostalgia. Businesses that you thought were dead and buried are still going in Japan, like DVD rentals and music stores. 90s retro video games also kept gaming classics alive, reminding us of our childhoods glued to a screen.

It’s fun to see old trends still around, as simpler times come to mind, but it still raises the question: Is Japan stuck in the 90s?

Here’s a list of 90s Japanese trends that never died.

Japan’s 90s Music Scene: CD’s & Cassette Tapes

Photo Credit: Inspired by Beatz

Japan boasts the second largest music market globally, so how has CDs and cassette tapes managed to make it? It seems…

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Japan Nakama
Japan Nakama

Written by Japan Nakama

Japan Nakama are a London based online publication that investigates and explores all aspects of Japanese Culture.

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